Why connect social accounts?

Connecting a social account grants 247BrandHQ permission to publish posts, read engagement metrics, and retrieve comments and messages on your behalf. Without at least one connected account, you cannot publish or schedule any content.

Each connected account is tied to a specific workspace. If you manage multiple brands or clients, each can have its own workspace with its own set of connected accounts.

Supported platforms

Plan requirement: Free (2 accounts), Starter (5), Business (15), Professional (50), Agency (200), Enterprise (unlimited).

How to connect a platform

Who can use this: Workspace Owner or Admin. Plan requirement: Free and above (within account limits).

When platform connections become available, you connect them through the Social Accounts page.

1. From the sidebar, select Social Accounts (web: /social-accounts).
2. Click Connect account or the + button next to the platform you want to add.
3. A pop-up window opens and takes you to the platform's login and authorisation page. Log in with the account you want to connect — this must be the account (or page admin account) for the social profile you want to manage.
4. Review the permissions that 247BrandHQ is requesting (see below) and click Allow or Authorise.
5. If the platform gives you a choice of pages, accounts, or profiles (for example, Facebook may ask which Pages to grant access to), select the ones you want to manage in 247BrandHQ.
6. You are returned to 247BrandHQ. The connected account appears in your Social Accounts list with a status of Active.

What permissions you are granting

When you authorise 247BrandHQ during the OAuth flow, the platform will show you a list of permissions 247BrandHQ is requesting. These typically include:

• Publish content — to post on your behalf.
• Read posts and metrics — to display performance data in Analytics.
• Read and send messages/comments — to populate the Inbox.
• Read your profile — to display your name and avatar in 247BrandHQ.

247BrandHQ stores the OAuth access token (encrypted) to act on your behalf. Your social network password is never stored or seen by 247BrandHQ.

Connection statuses

Each connected account displays a status badge indicating the current state of the connection.

Running a health check

Who can use this: Workspace Owner or Admin. Plan requirement: All plans.

247BrandHQ periodically checks the health of all connected accounts automatically. You can also trigger a manual health check at any time.

1. Navigate to Social Accounts.
2. Find the account you want to check.
3. Click the three-dot menu (⋮) on the account card.
4. Select Check connection.

If the check finds an issue, the status is updated and you are prompted to take action (such as reconnecting).

Reconnecting an expired or revoked account

Who can use this: Workspace Owner or Admin. Plan requirement: All plans.

When an account shows a Token Expired or Permission Revoked status, you must reconnect it to restore publishing.

1. Navigate to Social Accounts.
2. Find the account with the expired or revoked status.
3. Click Reconnect or open the three-dot menu and select Reconnect account.
4. Complete the OAuth flow again (same steps as the initial connection).
5. The status updates to Active.

Revoking permissions vs. disconnecting

Social account limits by plan

The limit applies per workspace. Each workspace on a paid plan can have up to the plan limit of connected accounts. Learn about upgrading →