Engagement
Analytics
Track post performance, engagement metrics, and audience trends across all your connected social platforms.
Overview
Who can use this: Owner, Admin, Member (view). Plan requirement: Free and above (advanced reports: Business and above).
Analytics shows you how your posts are performing across all connected social platforms. You can track engagement rates, reach, clicks, and more — all in one place, without logging into each platform separately.
Navigate to Analytics from the left sidebar (web: /analytics) or from More → Analytics on mobile.
Analytics
Posts published
42
+8
Total impressions
12,480
+23%
Engagements
1,847
+15%
Avg. eng. rate
4.8%
-0.2%
Engagement over time
Top performing posts
New eco water bottles - Made in Lagos!
Instagram8.4%Behind the scenes at our Lagos workshop
Facebook6.1%Date range filters
At the top of the Analytics page, a date range selector lets you define the time period for all displayed metrics.
Preset date ranges available:
- Last 7 days
- Last 30 days
- Last 90 days
- This month
- Last month
- Custom range — pick a specific start and end date using the calendar picker
All charts and metrics on the page update immediately when you change the date range.
Platform filters
Below the date range, platform filter tabs let you focus on data from specific social networks.
- All platforms — aggregated metrics from all connected accounts.
- Per-platform tabs — one tab per connected social account showing platform-specific metrics.
Engagement metrics
The Analytics page shows a set of summary cards and charts for the selected date range and platform. Common metrics include:
| Metric | What it measures |
|---|---|
| Impressions | Total number of times your posts were displayed on screen (includes repeat views). |
| Reach | Number of unique accounts that saw at least one of your posts. |
| Engagements | Total interactions: likes, comments, shares, saves, and clicks combined. |
| Engagement rate | Engagements divided by reach (or impressions), expressed as a percentage. |
| Likes | Number of like reactions received on posts. |
| Comments | Number of comments received on posts. |
| Shares / Reposts | Number of times posts were shared or reposted by other accounts. |
| Clicks | Number of link clicks on posts (where the platform provides this data). |
| Saves | Number of times users saved a post (available on Instagram). |
| Follower growth | Change in follower count over the selected period. |
Metric availability varies by platform. Unavailable metrics display a dash (—) or are hidden.
Post performance table
Scrolling down the Analytics page reveals a Post performance table listing all posts published in the selected date range. The table shows:
- Post caption preview
- Platform and account
- Published date and time
- Impressions, engagements, and engagement rate
- Likes, comments, and shares
Click on any post row to expand it and see the full metrics breakdown for that individual post. You can also sort the table by any column to identify your best and worst performing posts.
Analytics charts
The Analytics page includes visualisation charts to help you identify trends over time:
- Engagement over time — a line or bar chart showing daily or weekly engagement totals for the selected period.
- Posts published over time — shows your posting frequency and helps correlate posting activity with engagement trends.
- Platform breakdown — a pie or bar chart showing how engagement is distributed across different social platforms.
Analytics
Posts published
42
+8
Total impressions
12,480
+23%
Engagements
1,847
+15%
Avg. eng. rate
4.8%
-0.2%
Engagement over time
Top performing posts
New eco water bottles - Made in Lagos!
Instagram8.4%Behind the scenes at our Lagos workshop
Facebook6.1%Analytics reports
Plan requirement: Business plan and above.
On Business plans and above, you can generate and export full Analytics reports.
- Set your desired date range and platform filters.
- Click Export report or Generate report in the top-right of the Analytics page.
- Choose your output format (PDF or CSV).
- The report is generated and either downloaded immediately or sent to your email address.
Data freshness
Analytics data is retrieved from each social platform's API. There is typically a delay between when a post is published and when full metrics become available:
- Most platforms: metrics appear within 30 minutes to a few hours of publication.
- Some platforms may take a few hours to report full metrics after publication.
- Historical data may be incomplete if the social account was connected after the posts were published.
The timestamp of the last data sync is shown at the bottom of the Analytics page.